DairyUK & DairyCo Promote ‘Proud Of Dairy’ Campaign

The new 'Proud of Dairy' campaign will feature:

• a re-vamped proudofdairy.com website
• the recruitment of industry ambassadors
• the creation of industry pledge partners
• a key media partner

Under this initiative, DairyCo will play a key organisational and administrative role in the campaign alongside Dairy UK.

Jim Begg, Director General of Dairy UK, said: “The development of Proud of Dairy is good news for everyone in the industry. It is a great flag for us all to rally round and I'm delighted that DairyCo and other organisations are to get more heavily involved."

“The UK dairy industry has a huge amount to be proud of – and it is vitally important that we all demonstrate that pride as visibly as possible.”

Duncan Pullar, Sector Director, DairyCo added: “Uniting behind Proud of Dairy is the industry.s pledge to show that all take pride in what we do. It's great to work with Dairy UK and other industry partners to extend the campaign.”

The proudofdairy.com website will be the campaign hub. The website will be interactive to stimulate ongoing engagement.

The support of industry Ambassadors from all parts of the industry will be secured to build early momentum.

Organisations from across the industry will become Pledge Partners and suggest ways in which their own customers/ stakeholders can pledge to be 'proud of dairy' (over and above signing up to the key messages).

Farmers Weekly are on board as a key media partner, providing editorial and commercial support before, during and after the Dairy Event.

At the Dairy Event, industry representatives at the Dairy UK stand will appeal for farmers and other individuals to sign up for the campaign and be photographed holding a branded glass of milk. Farmers will be photographed signing the pledge board on the DairyCo stand. Names, pictures and supportive comments of all pledgers will then be uploaded to the proudofdairy.com website throughout the Event.

Dairy UK, an organization that has brought together dairy processors, farming representatives, co-ops and bottle milk buyers in the UK, has launched ‘Proud of Dairy.’ The campaign’s goals include making the government, media and the public proud of the British dairy sector.

Over 75,000 people work in the dairy industry, including farmers, milk processors, milkmen and retailers and they contribute £8 billion to the economy each year.

Director general of Dairy UK, Jim Begg, said:“An enormous effort is made at every stage of the dairy supply chain to ensure that consumers are end up with a huge choice of high quality, nutritious dairy foods.

“From farmers and processors on to distribution, the dairy industry is making big strides to reduce the environmental impact of milk, innovate and respond to consumer trends.

“It means that there are more natural, tasty dairy products on offer now than ever before. These are just some of the reasons that we’re Proud of Dairy.”