Arla Urges Farmers to Embrace New Interest Consumers Show in Dairy

 The enviable position of dairy

Addressing the Dairy Tech attendees, Mr Wilkinson highlighted that whilst dairy has always been a staple of British diets, a foghorn has been sounded, warning everybody of new competition entering the market.

He went on to state that dairy has an enviable position having been brought by 99.8 percent of UK households last year, and that rather than be concerned, they should embrace the new interest consumers are showing in dairy.

Arla UK 360 learnings

Showcasing the latest learnings from the Arla UK 360 programme, Mr Wilkinson argued that the vast majority of people are very proud of British farmers, but there is confusion about farming practice and how dairy is made. There is a need for greater transparency with consumers and for greater collaboration between farmers, retailers, government, environmentalists and scientists.

Citing key R&D projects from Arla UK 360 that have proven the effectiveness of collaboration, Mr Wilkinson explained: "On project pollinator, a small group of farmers have been looking at whether areas of farmland can be given over to help support pollinators. Working with an agronomist was essential to providing farmers with the knowledge and know how to succeed. Thanks to the support of Morrisons and Aldi UK on our 360 programme we are able to provide this.

"Our cow scanner programme is in its infancy. Working with AgsenZe and Kingshay, we are helping ensure new technology is practical on farm, aids farmer understanding of cow welfare and provides greater and earlier visibility of potential cow mobility issues. This testing process in a commercial farm setting is essential, to realise practical on farm solutions that create enhanced transparency for retailers and consumers around animal welfare."

Ending his speech, Mr Wilkinson urged every farmer to look at their own farm through the eyes of a consumer. "There is no them and us. We are all consumers, but not everyone is a farmer. We have to help people - many of whom have spent little to no time in the countryside or on a farm - understand dairy better. To do this, every farm and every farmer needs to be at their very best," he said.