Arla Brand Records Biggest Growth Among UK's Top Grocery Brands

 The Arla brand is the 21st most valuable grocery brand in the UK as it debuts in The Grocer’s prestigious Britain’s Biggest Brands index, an annual report of the UK’s 100 most popular names in food and drink. The achievement is in line with Arla’s UK Strategy 2020, the organisation’s most ambitious business strategy, aiming to create the Arla brand into a top household name by 2020 and establishing itself as the champion of British dairy.

Stuart Ibberson, Senior Director, Marketing, at Arla Foods UK, said: "We are delighted with Arla’s top-drawer performance in The Grocer’s Britain’s Biggest Brand index. The growth of the Arla brand is a phenomenal achievement and reflects our position as a positive example of how product innovation can open up new possibilities for consumers and producers alike.

"This success is driven by our commitment to the development of innovative products that cater to a variety of consumer tastes and lifestyles. Last year alone, Arla branded milk products brought in an additional £95m[1] thanks to products such as award winning Arla B.O.B and Arla Farmers Milk, keeping us on track to meet our ambitious Strategy 2020 targets."

The Arla brand was launched in to the UK in 2015 and comprises a variety of dairy products including milk, yoghurt and cheese. Major products launched last year include Arla B.O.B, Arla Organic Farm Milk, Arla Quark and Arla Protein Cottage Cheese, adding to the already successful portfolio of Arla skyr, Protein, Cravendale and Lactofree.

The Grocer’s Britain’s Biggest Brand index for 2016 was published 17 March 2017, and ranks grocery brands according to the value of their total UK sales. Arla-owned brands Lurpak and Anchor also placed in this year’s table, finishing 14th and 70th respectively.

[1] Source: Nielsen 52 w/e 31 Dec 2016. 52w/e value sales of the category, subtracting what the value of sales would be if all of Arla’s branded volume was sold at standard fresh pricing.

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